They say, ‘some things never change’, but they were wrong.

Introducing the Purity Lab-Grown Diamond Jewellery line.  Ethical.  Sustainable.  Beauty.

More than equal in beauty and composition, at a fraction of the cost to the consumer and to planet earth.

Having over 30+ years in the diamond and jewellery business, Founder, and President Frank Murdocca, recognized a distinct shift happening within the new generation of consumers. Consumers wanted a more affordable, sustainable and conflict free option for Jewellery. After hours of research, Frank and his team identified the perfect solution, lab grown diamonds! That was when Purity Lab-Grown Diamond Jewellery was born. Purity has been operating since 2019  and has gained a network of retail partners. Purity has products offered in retail stores across Canada and we are continuously expanding as the need for more affordable, sustainable and conflict free jewellery grows.

“Ours is a business that celebrates a science.  A science inspired by two unlikely partners in Good Ethics and Economics.” – Frank Murdocca

Note to consumers:

Ask your favourite jewellery store to start carrying Purity Lab Grown Diamond Jewellery.

www.puritylabgrowndiamondjewellery.ca
Toronto based – available across Canada.